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The 21 Fitzsimons Project

When the owners of a large apartment complex in Metro Denver needed a specialized signage solution, they called on BSC Custom. Let’s have a look at this project!

The 21 Fitzsimons development is a group of apartment buildings located on North Ursula Street in Aurora. It’s located near the Fitzsimons Golf Course and the University of Colorado Anschutz Medical Campus. There are four rental buildings, with 419 suites in total. Two of the buildings have street level retail and commercial space. 21 Fitzsimons is a pet-friendly, high end development that offers 1, 2, and 3 bedroom suites.

Interior signage

Working with Tryba Architects, property owner Aimco Apartments recently did extensive renovations of the buildings. That included a need for all new signage. Since these are public buildings, they fall under the requirements of the Americans with Disabilities Act. Signage must be ADA compliant, which BSC Custom was able to provide in the form of architectural etched glass. Our sandblasted glass technique combines a beautiful appearance with the practical ADA requirement of raised braille dots and 3D textured letters. When creating signage for a building that must be ADA compliant, it’s extremely important to work with a company that has experience and will get it right!

Why Choose Architectural Etched Glass?

Architects use etched glass signage because of the high perceived value it provides. Glass signs are beautiful, elegant, and fit perfectly into upscale developments. They’re also durable and won’t go out of style in coming years. There’s something about these glass signs that just can’t be captured in photos. You really have to see them in person to appreciate the translucent appearance and the frosted textures.


Planning and Designing

Using the specifications provided by the architects, our sign designers created a series of drawings. They started with conceptual drawings and moved on through client revisions until final artwork was approved.  The drawings show the dimensions of the proposed signage, the materials to be used, installation instructions, and also show how they will look on site when installed. Once approved by the client, a designer creates a final shop drawing that is sent to the production floor. Our permitting technician is involved throughout the design phase, making sure that the proposed signage will meet city sign codes, and she helps the client secure sign permits as needed.

Project Drawing

What We Delivered

BSC Custom produced and installed over 900 signs in the four buildings. Yes, that’s an amazing number of signs, making 21 Fitzsimons one of our largest projects ever in terms of the number of signs produced! Most of these were interior etched glass signs that display the suite numbers. We also created wayfinding and custom signs that identify the utility rooms, stairwells, electrical and telecom rooms, and other spaces.

Interior signage

The project also called for an illuminated channel letter sign for the main entrance, and additional signage for the clubhouse. We also built some custom light fixtures, which is one of our specialties at BSC Custom. From initial quotes and drawings to final installation, this large project was completed over the course of a few months.

About BSC Custom

BSC Custom Architectural + Lighting is located in Broomfield, Colorado and is a division of BSC Signs, a premier full-service sign company. BSC Custom specializes in the design and fabrication of architectural elements, custom lighting, and unique signage. If you have a project idea you’d like to discuss, please call us at 303-464-0644, or send us an email.

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