If you’re not getting the sales you need, there are many aspects of your business that could be negatively affecting you. However, if you’ve already gone over marketing, pricing, and inventory, it’s time to take a look at your store space. Too many business owners don’t realize that thelayout of their store space can directly affect their sales.
Know How Shoppers Move
One of the biggest things you can do to help increase your sales is to understand how shoppers move through a store. In general, people move counterclockwise around a store. This means the best place to put your biggest, most important display is just to the right of the entrance. Here, you can put sales, new items, and more to entice customers to buy.
In addition, as a rule of thumb, shops should have their essential items — the things people come into the store most often for — as far from the doors as possible. This keeps people in the store longer and allows them to see your other goods.
Keep Them Looking
When you’re stocking your shelves, you need to understand shopping psychology. People are not necessarily looking at the items on the low shelves or craning their necks to see up high. Items at eye level are what catch the eye. High-profit goods should be at the eye level of the purchaser. If you’re interested in appealing to children, these goods should be at their eye level, whereas goods for adults should be at a higher spot on the shelving. You’ll also want to make sure you have the proper signage directing shoppers to where they need to go.
Appeal to the Senses
When you’re decorating your shop space, make sure you appeal to the shopper’s senses. The look of your shop says a lot to customers. If you want customers to feel like they’re getting a great deal, consider going for the look of many warehouse stores. Having exposed beams and a more industrial feel has been shown to improve the customer’s sense of a good deal. However, if you want customers to feel like they’re having an experience in your shop, you’re going to need to get a little more creative with the design.
Give Room to Move
There are several options when designing the space in your store. You need to have a good balance between space for customers to get around and a fully stocked area. Creating rows and walking spaces allow customers to get to your products more easily. However, if there’s too much space, customers may feel uncomfortable or like you don’t have much to offer.
You need to ensure you are showing off your products while still giving enough space. In general, the more space you have around products or areas of the store, the more exclusive the customers think the products are. This can work for you or against you, depending on your product, customer demographics, and location.
When you’re creating a store space, it’s important to keep your customers in mind. Think how they would think as they walk through your store. Check out your competition to see how they have their shop space set up to give you more ideas.